Little Miss Sunshine's Dayton and Faris Boost NBA

Little Miss Sunshine directors Jonathan Dayton and Valerie Faris helped out the NBA with their new Dwight Howard/Chris Paul There Can Only Be One campaign spots.

Here's one, and another.

The campaign will feature a series of 20-plus commercials that will display split screens of two rival NBA stars reciting the same script about remembrance, fear, believing, respect, hard work and the dream of winning a championship (during the playoffs these rivals will be decided based on the playoff match ups). It will debut on ESPN on ABC this Sunday during the Toronto v. Detroit (1pm ET on ABC) and Lakers vs. Spurs (3:30 p.m. ET on ABC) games.