June
18
Summer Boxoffice: Perfect Storm
Several summer trends are good for the movie biz.
Ticket inflation means b.o. grosses are up. (Admissions are down.) The high price of gas is keeping folks closer to home: that's good for cineplexes. School is finally out for summer, which will boost midweek ticket sales. Theaters are charging more for concessions like popcorn (corn prices are up), and they're cleaning up on pre-show digital advertising.
Overseas, the dollar is weak. While it's a bitch to shoot a movie outside the U.S., because it costs more, on the other hand, it boosts overseas revenue.
The other side of that coin: when the dollar eventually gets stronger, the studios won't be able to count on that extra boost.



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