June
10
What Just Happened? Will Go Out Via Magnolia
Finally, 2929 Entertainment has made the call to release its scathing Tinseltown satire What Just Happened? through its own Magnolia Pictures on October 3. Here's my interview with director Barry Levinson and producer-writer Art Linson in Cannes, where What Just Happened? closed the fest out of competition.
2929 owners Mark Cuban and Todd Wagner had hoped to land a domestic distributor for the $20-million Hollywood comedy starring Robert DeNiro at the Sundance Film Festival in January. What Just Happened? scored favorable reviews but the financeers were not able to close a distrib deal that they could live with.
So 2929 will just do it for themselves.
Magnolia has hired marketing-exec-turned-consultant Russell Schwartz, the former marketing prexy of New Line Cinema, to supervise the film’s release campaign. (He also works with National Geographic on such films as U23D.) At Cannes, Schwartz supplied marketing materials for What Just Happened? featuring the tag line, “In Hollywood, everyone can hear you scream.”
What Just Happened? was adapted by Linson from his own vitriolic Hollywood memoir. Studding the movie’s cast are Catherine Keener, Stanley Tucci, Robin Wright Penn, John Turturro, Michael Wincott, Bruce Willis, Sean Penn and Kristen Stewart. 2929 Productions and Linson produced with De Niro and Jane Rosenthal’s Tribeca Productions.



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