July
8
Peirce Markets Stop-Loss DVD on Facebook
Facebook is catching up with MySpace as a key marketing tool for filmmakers. Kimberly Peirce, for example, posted the following DVD promo letter to her Facebook friends:
Hello,Just wanted to let you guys know that...
STOP-LOSS is ON DVD TODAY JULY 8.
The DVD is loaded with tons of great features, including a commentary track, deleted scenes, a making-of documentary and footage of the actors going through boot camp.
VARIETY calls the DVD “worthy viewing for those who missed the film the first time around” and Peter Travers of ROLLING STONE says that Stop-Loss is “the first major movie of the new year that touches greatness.”
You can purchase the DVD through this link:
And you can go to stoplosscontest for a chance to WIN ONE OF THREE PARAMOUNT PRIZE PACKS (or just suggest a reason why I should send you one)
I'd love to hear what you think of the DVD and the extras.
Best,
KP
Here she talks to Current TV:
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I interviewed Kimberly Peirce a couple of weeks ago, we talked at length about her passion for the film and her efforts to get it seen.
I truly think the incredible amount of energy she invests in promoting Stop-Loss has at least as much to do raising awareness for the government's terrible stop-loss policy (her brother enlisted after 9/11) than with personal ambition.
She's begun collecting videos from stop-lossed soldiers on the sound-off section of the film's website and regularly posts items on Facebook about the shifting attitudes of politicians on the war in Iraq and soldier policies.
It's refreshing and inspiring to see a filmmaker working within the Hollywood framework so determined to marry the personal and the political, an artistic vision with commercial reality.
Posted by: Matt Riviera | July 08, 2008 at 04:03 PM
Talk about filmmakers stepping up and taking initiative. Peirce's skill to understand the fast paced internet market really sets her in a category of her own. She is one of the few industry people who understand the usage of online marketing. Her contest is a very innovative and exciting display of strategic marketing. More companies should take notice and follow by her examples. I can't wait to see more of her work both online and in theaters. Lets hope she does not take another 10 years.
Posted by: James Berger | July 10, 2008 at 12:47 AM