August
15
Time Launches Maghound to Grow Readers
Somehow this new effort on the part of Time to spread its magazines around to subscribers fails to address one issue for consumers. Many people are overloaded as they try to keep up with all the paper piling up in their homes, along with everything they're reading online. I have always read a pile of magazines every month, and I can't do it anymore. I'm trying to figure out ways to cut back, without losing the stories I want to read. I'm trying to subscribe to more newsletters and rss feeds online, for one thing. I need to find what I want to read another way, rather than ploughing through reams of published material. This is where the aggregators come in, to fill this need.
Amazon's electronic "book," Kindle, might be one solution. Kindle has earned some glowing reviews lately. I don't know what the revenue model would be, but if readers could subscribe to the newspapers and magazines of their choice via Kindle, and then read and consume their stories (short or long), complete with sophisticated color and graphics and design, at their leisure with a hand-held portable device, they would have more control over storing and reading their own library of periodical material--as well as books, Kindle's other purpose. (This Kindle assessment seems based on books alone.)
The magazines have the advantage of glossy presentation and portability. That could be retained in the Kindle universe. In theory--I still have to get my hands on one. At $359, that's a fair investment. (I still have to upgrade my Phillips TiVo receiver so that I can go broadband and HD. And my iPod is running out of juice. And I'm aching to get my hands on Rock Band, which requires an Xbox or Playstation player.)
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