October
17
Streaming Exclusive: Princess Nebraska
Well, the day has arrived. Wayne Wang's Princess Nebraska will go up online for free streaming tonight at the YouTube Screening Room.
But I've got the exclusive preview: you can stream it here and now. This is a first. Yes, Michael Moore did it--but he charged for the privilege. And many young filmmakers share their wares online. But this is a name director, Wayne Wang, who has the option of going with a distributor--his companion film A Thousand Years of Good Prayers is in theaters now. And on some level he's using this movie to market the other one. But still--this is a chance to see if a marketing effort in support of this video stream of an admittedly small and arty film will yield big numbers. (Dennis Lim profiles Wang in the NYT.)
For Wang, Magnolia's pioneering distribution plan ties in with the Princess of Nebraska's theme: in the film, a young Chinese woman "tries to locate her identity through different kinds of new media," said the filmmaker, who shot the film "with various kinds of easily accessible digital sources. I am very excited that the distribution will be consistent with the way the piece was conceived and produced."
"The internet's ability to provide free streaming video is going to radically redefine independent film's access and availability to its audience," said Magnolia distribution exec Ray Price, who coordinated this strategy with Wang, Cinetic Rights Management and YouTube. "It provides a new platform which can free us from the 'Top Ten' mentality in the same way that FM radio did for the music business."
Many people have been waiting for a name auteur is put his film online for free, points out Matt Dentler of Cinetic Rights Management. "That time is now."
Enjoy! This is not a trailer. This is the whole film.





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