December
11
Newsweek Adapts to Future
As print media figure out how to hang on to customers in print and online, the ones who make the right calls will survive.
This week, Newsweek announced a trim in its rate base and new emphasis on stressing provocative content with a strong-point-of-view. Newsweek is also trimming staff.
I confess that under pressure to cut back my burgeoning piles of unread mags, I renewed subs to monthlies Vanity Fair and Wired, which offer great value for the money, the weeklies Entertainment Weekly, The New Yorker and Time, which tend to add up, and I cancelled Newsweek.
Why Time over Newsweek? Time still recognizes the value of a sleek good-looking mag with graphics and photos and plenty of strong analytical content. It still covers entertainment: Richard Corliss's piece on Clint Eastwood is a classic of the form. I want quality synthesis, context, and stylish writing. Newsweek seems to be stressing text at the expense of glossy graphics. Strong visuals are part of the point of holding a magazine in your hand.
Which brings me to the issue of EW abandoning print altogether. If Nora still reads EW, there's an audience for the mag edition. There's got to be a better way of fixing the economics of that magazine.
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