July
6
Daily Read: Jackson Memorial In Theaters, Penske's Movieline, Twitter Talent, Original Formulas
In Michael Jackson news, Phil Anschultz has struck a deal with the Jackson family and Cinedigm Digital Cinema Corp. to show the live telecast of the Jackson Memorial in about 80 movie theaters around the country, reports Bloomberg. That includes Mann's Chinese, reports the LAT.
David Poland analyzes the tea leaves at Jay Penske's Movieline, which relaunched ex-Defamer blogger Mark Lisanti Monday with this hilarious fake Michael Bay rant. While I agree that Penske may be naive about how to get his money back, what Nikki Finke does have is traffic, which she could drive to Movieline. And Lisanti offers entertaining readability. He's a gifted writer. Defamer's traffic went down after he left. Ironically, the guys who replaced him are at Movieline, which is a smartly designed site.
Lisanti is graduating from the grind of daily blogging to write more thoughtful less frequent content--for which he is getting paid. Penske's betting on generating enough primo material at Movieline to keep people going back there. Sometimes you do have to spend money to make money, I'd argue. New York Magazine did with Vulture, by far the best culture blog today, created daily by a squadron of editors, graphics, marketers and inexpensive bloggers. It takes huge traffic to move the advertising needle these days.
Slate looks back at the original movie formulas. Yeah, yeah. There's nothing new under the sun. When Coca Cola bought Columbia Pictures and commissioned a study of what sells best at the movies, the earth-shattering answer came in: sequels. Hollywood has been churning them out since the days of the Andy Hardy and Ma and Pa Kettle series.If you care, Slashfilm has updated its Twitter talent listings.



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