July
21
Fox Searchlight's Crazy Heart Acquisition Marks Changing Market
In one of the first acquisitions since Peter Rice left Fox Searchlight to run Fox TV, Searchlight co-presidents Nancy Utley and Steve Gilula acquired worldwide rights to rookie director Scott Cooper's Crazy Heart, which stars Jeff Bridges as an aging country star and Maggie Gyllenhaal as a young reporter. T-Bone Burnett supervised a country music soundtrack. The distrib paid low seven figures. "We just liked it," says one Searchlight executive.
There's more to it than that. Until recently, most specialty distribs conservatively pre-bought, co-financed or acquired completed films out of festivals, so this pre-festival-season worldwide acquisition marks a sea change. Searchlight is not alone in seeing more submitted films ahead of fests, now that a North American sale is far from guaranteed. In this case, the main reason for a distrib to pick up a movie like this: an Oscar play for Jeff Bridges. If that were the case the movie would be booked at Telluride or Toronto, which both wanted it. But Searchlight is heading for 2010 release. That's because yes, they do want to put Bridges in play. But they also want to tweak and cut the film--and not show it at festivals until it's polished. The old strategy of throwing a swiftly edited film into a fest and seeing what happens is foolish. People are more wary of taking those chances. "People are more likely to take a bird in had than wait for the bird in the bush," says one studio acquisitions exec. "They may not get one."
The foreign market isn't what it was, and neither is the domestic. Financeers want to make sure they get domestic distribution. That's the only way they'll get their money back.
The good news for Crazy Heart: with engaging stars and an accessible country soundtrack, the movie has commercial potential between the coasts, which makes Searchlight the distrib best-positioned to take that advantage.
The full press release is on the jump.
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