Abrams Goes Viral for Fringe
J.J. Abrams has a new TV series coming up, written by Transformers writers Alex Kurtzman and Roberto Orci, Fringe. It's due on Fox Tuesday nights in the fall. The two hour pilot alone cost $10 million.
It looks like Abrams could be going viral again to promote it. (Remember Lost and Cloverfield?) He's keeping folks guessing. UPDATE: The Fringe TV-press DVD screener has been leaked online.
Here's the nail-biting Fringe trailer (X-Files meets Lost meets Twin Peaks?):
Also coming up for Abrams, besides the reinvention of Paramount's Star Trek franchise (also with Kurtzman and Orci), is a project which the new John Lesher studio regime just scooped up, based on a NYT article published last Friday, writes Variety:
The studio has paid mid-six figures for a New York Times article written by Penelope Green about a Gotham home whose owners discovered secret panels and hidden clues that led them on a mystery-filled scavenger hunt.Abrams will produce the film via his Par-based Bad Robot shingle. Maya Forbes and Wally Wolodarsky have been tapped to write.
The Fifth Avenue home, described as a giant '20s-era co-op with Central Park views, was gutted several years ago at the behest of a couple, who later moved in with their four children. An architectural designer who oversaw the rehab job left behind a series of messages, games and treasures, unbeknownst to the family, who eventually unraveled a mystery that featured a poem, a book, a soundtrack and a host of historical figures.













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