The worst-case scenario is about to hit the L.A. Times, reports Variety and the NYT, where Sam Zell is about to wreck wreak havoc on the newsroom in order to help pay off his debt for acquiring Chicago Tribune Media. He wants to measure a newspaper staffer's worth strictly by column inches delivered. We all know that has nothing to do with quality. Every paper has their workhorses, their journeymen, their hacks, their pros, and their stars. Some write better, longer, and slower than others. Some can churn out the prose 24/7. It takes all kinds.
Looks like weekly Hollywood columnist Patrick Goldstein will be getting his blog under way in the nick of time. The LATimes links to me in various places on the site. But when Patrick links to me--my traffic goes through the roof. So that's another worthwhile measure.
The counterintuitive thing is to invest responsibly, make a good newspaper that people want to read, and sell ads. The worst case scenario is that Zell slashes and burns the LAT, turns it into something worse than USA Today, renders it unreadable and then kills it.
Here's an excerpt from the NYT:
James O'Shea, who was fired recently as editor of The Los Angeles Times for refusing to cut his newsroom staff, said Mr. Michaels's statements showed a misunderstanding of how newspapers work.
"The problem is the papers aren't producing ad revenue, and diminishing the journalism isn't going to solve that," he said. He said it was wrong to think that a paper could cut staff without reducing output and quality.
In his note to employees, Mr. Zell wrote that Tribune papers would be redesigned, beginning with The Orlando Sentinel, on June 22. Surveys show readers want maps, graphics, lists, ranking and stats," he wrote. "We're in the business of satisfying customers, and we will respond to what they say they want."
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