Echo Chamber
It was that kind of Tuesday night at the Echo, which hosted a book party celebrating the publication of Neal Pollack's fatherhood memoir, "Alternadad."
Pollack's got Hollywood cred - his Anonymous Content manager, Shawn Simon, helped him develop "Alternadad" and sold the movie rights to Warner Bros. and Billy Gerber - the same team that picked up feature rights to his last book, "Never Mind the Pollacks: A Rock and Roll Novel."
However, the Echo isn't the kind of place that John Lesher or Billy Gerber go to; they may not even know where it is. Located on an easternmost stretch of Sunset Boulevard, past even the gentrified environs of Silverlake, it's a club known for hosting acts like one-time Wilco guitarist Nels Cline, Pitchfork favorite the Ponys and worthy local bands like I See Hawks in L.A. They also host the city's most eccentric wine tasting.
However, this was not a night for nice wine. It was a night for drink tickets, which Simon happily handed to a luminary-free crowd (unless you count Defamer editor Mark Lisanti. Nice to put a face with a name.). You could buy something to eat from the Echo kitchen or you could step behind the counter and help yourself to some free gelato, courtesy Pazzo Gelato.
And that was fine. The DJ played sets that would put Brent Bolthouse and all the rest to shame: the Hollies' "Long Cool Woman" (as sung in Mandarin), Velvet Underground's "Temptation Inside Your Heart." Pollack read, to good effect. And he signed his funny book. (D. Harris)

