'Simpsons' Under Your Control

“There’s a lot of emphasis in today’s world about quality, but quantity is what we’re after,” quipped “The Simpsons” creator Matt Groening about the different mediums his characters will be seen in this year. One is the new Electronic Arts videogame, which Groening discussed at Tuesday night's 400th Episode Block Party on the Fox lot. In regards to the game title being the same as the show, Groening joked, “We thought long and hard about what we were going to call this thing.”

The sneak peak of the new “Simpsons” videogame, which ships this fall, took place at Moe’s Tavern and in addition to Groening, Nancy Cartwright (the voice of Bart), the game producers and the team of Emmy-award winning writers behind the vidgame, TV show and summer movie, were all on hand for the unveiling.

“We’ve been working on the show for 18 years. It’s fun to finally do a videogame that is as ambitious and worthy of ‘The Simpsons’ because what we tried to do on the show is take the medium of animation, take a half hour TV show and push it as far as we can and make it as funny as we can," said Groening. "This videogame is the videogame equivalent of the show.” (J. Marks)