The Service Employees International Union is backing the WGA in a way that Hollywood understands -- clever marketing.
SEIU locals, which tubthumped among its members to bring 400 supporters out for the WGA's Hollywood Boulevard rally last Tuesday, has put up at least two billboards in the West L.A./Culver City area, and perhaps elsewhere, (during the weekend I spotted one on Venice Blvd. just west of Robertson and one on Washington Blvd. east of Sepulveda) featuring a pic of an SEIU member and the tagline: "Hey, studios...do the write thing."
The SEIU, which describes itself as the fastest-growing union in North America with 1.9 million members, is known for its pointed use of billboards to spread its message. At present it is targeting the '08 presidential hopefuls with a series of "Walk a Day in My Shoes" challenges. -- Cynthia Littleton
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